This clip chosen to be G
Clip description
A woman serves afternoon tea to her unexpected but appreciative guests. The guests comment on the delicious cheese-topped biscuits she has quickly prepared for them.
Back in the kitchen, the woman demonstrates how easy it is to prepare Kraft Cheddar Cheese as a male voice-over praises its ‘delicious mellow flavour’ and the foil wrapping which keeps the cheese fresh. As the woman puts the cheese slices onto the biscuits and into the grill, the voice-over continues to explain how it melts in a minute and looks appetising and ‘tastes so delicious’. This is confirmed when an anonymous hand snaps up the last two biscuits from the serving tray.
The advertisement ends with a product shot and the voice-over telling viewers that Kraft Cheddar Cheese, with its ‘creamy smooth texture’ is available in food stores everywhere.
Curator’s notes
Interestingly, there are no faces in this advertisement, rather the faceless characters represent a recognisable social occasion amongst a group of friends. Indicative of its time, it is the unidentified housewife who prepares the snacks and entertains her guests with a formal ‘afternoon tea’ in the sitting room.
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kraftune1_bb.mp4
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
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ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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