Australian
Screen

an NFSA website

Kraft Cheddar Cheese Cinema Advertisement: Unexpected Guests (c.1940)

A video which normally appears on this page did not load because the Flash plug-in was not found on your computer. You can download and install the free Flash plug-in then view the video. Or you can view the same video as a downloadable MP4 file without installing the Flash plug-in.

Email a link to this page
To:
CC:
Subject:
Body:
clip
  • 1
Unexpected guests

This clip chosen to be G

Clip description

A woman serves afternoon tea to her unexpected but appreciative guests. The guests comment on the delicious cheese-topped biscuits she has quickly prepared for them.

Back in the kitchen, the woman demonstrates how easy it is to prepare Kraft Cheddar Cheese as a male voice-over praises its ‘delicious mellow flavour’ and the foil wrapping which keeps the cheese fresh. As the woman puts the cheese slices onto the biscuits and into the grill, the voice-over continues to explain how it melts in a minute and looks appetising and ‘tastes so delicious’. This is confirmed when an anonymous hand snaps up the last two biscuits from the serving tray.

The advertisement ends with a product shot and the voice-over telling viewers that Kraft Cheddar Cheese, with its ‘creamy smooth texture’ is available in food stores everywhere.

Curator’s notes

Interestingly, there are no faces in this advertisement, rather the faceless characters represent a recognisable social occasion amongst a group of friends. Indicative of its time, it is the unidentified housewife who prepares the snacks and entertains her guests with a formal ‘afternoon tea’ in the sitting room.

Thanks to the generosity of the rights holders, we are able to offer Unexpected guests from the advertisement Kraft Cheddar Cheese Cinema Advertisement: Unexpected Guests as a high quality video download.

To play the downloadable video, you need QuickTime 7.0, VLC, or similar.

You must read and agree to the following terms and conditions before downloading the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

This clip is available in the following configurations:

File nameSizeQualitySuitability
kraftune1_pr.mp4 Large: 11.6MB High Optimised for full-screen display on a fast computer.
kraftune1_bb.mp4 Medium: 5.5MB Medium Can be displayed full screen. Also suitable for video iPods.

Right-click on the links above to download video files to your computer.

Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

Copy and paste the following code into your own web page to embed this clip: