Clip description
A children’s chorus promotes the health properties of Vegemite, a popular Australian yeast spread, in this radio jingle from the late 1950s.
Curator’s notes
This rousing marching tune is bursting with joy and health. In fact the phrase Happy Little Vegemites has entered the lexicon of Australian speech to mean ‘happy’ or ‘satisfied’. Many Australians may not know the words to their national anthem but can cheerfully sing this jingle, whose simply but catchy lyrics are quickly implanted in the brain (a sure sign of a successful advertising jingle).
Although the singers all sound like children, they are led by Betty Parker, 'the queen of commercials’, whose daughter sings the solo at the end.
We’re happy little Vegemites as bright as bright can be,
We all enjoy our Vegemite for breakfast, lunch and tea,
Our mummy says we’re growing stronger every single week,
Because we love our Vegemite,
We all adore our Vegemite,
It puts a rose in every cheek!
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions. All rights are reserved.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may save, copy, print, distribute or download materials for your own personal use or for non-commercial educational purposes. Commercial exploitation of materials on this website is prohibited.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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