This clip chosen to be G
Clip description
Little Bertie the Aeroplane is only a youngster really, but ‘boy can he fly’. As he flies through the sky and leapfrogs over mountains, a voice-over narrates the story of how Bertie solves the mystery of flying saucers. Flying into a storm and emerging scared, but unscathed, Bertie is chased by flying saucers. Bertie decides to catch them because the ‘whole world wants to know their secret’. That secret is that the saucers are full of Aeroplane jellies.
As Bertie sings the Aeroplane Jelly song, a table display of desserts made from Aeroplane Jelly is shown. The voice-over explains that the famous quick-setting jelly is economical, delicious, will be enjoyed by the whole family and contains glucose.
Curator’s notes
Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product. The animation, along with the famous jingle, makes this advertisement memorable.
Cinema advertisements before the coming of television commonly ran for over two minutes. This length allows for greater development of the characters that become associated with the product being marketed. The character of Bertie can also be seen in the 1954 Aeroplane Jelly ad Bertie the Jet where Bertie – the crowd favourite – takes part in a popularity race around Australia.
Thanks to the generosity of the rights holders, we are able to offer Meet Bertie the Aeroplane from the advertisement Aeroplane Fruit Jellies Advertisement: Bertie the Aeroplane as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
|
ajbertae1_pr.mp4
|
Large: 15.9MB |
High |
Optimised for full-screen display on a fast computer. |
|
ajbertae1_bb.mp4
|
Medium: 7.5MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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