Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.
The iconic Aeroplane Jelly jingle was recorded in 1938 by seven-year-old Joy King, who won a state-wide talent quest to record the official version of the song.
Aeroplane Jelly Song 1938
The most famous recording of the ‘I Like Aeroplane Jelly’ jingle.
The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are designed to appeal to both children and their parents.
This four-minute cinema advertisement made by Australian Sound Films promotes the activities of the Alfred Hospital in Melbourne in order to raise funds.
This cinema ad for the 1946 federal election encourages Australians to stay with the Labor Party, which has successfully led the country through the end of the Second World War.
These Australian Labor Party television advertisements are for the 1966 federal election and broach issues ranging from education and health care to resource development, conscription and the Vietnam War.
ALP: It’s Time 1972
This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.
Anzac Day Promotional c1916
This advertisement encourages Australians to commemorate Anzac Day. The Gallipoli campaign was fought from 25 April 1915 and first commemorated in 1916.
In this television ad, Barry Crocker encourages kids to hunt Argentine ants in their local neighbourhood for a $10 reward.
An animated advertisement to persuade Australians to invest in National Savings stamps and the 4th Liberty Loan.
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
Beginning with wide, panoramic shots of the scenery, this captures some interesting footage of Sydney before suburban development.
The art deco interiors with shaped mirrors, door frames and seating all align with Berlei’s reputation for quality and beauty.
This advertisement shows the fuller figures of the models as compared with models of today.
The Berlei ‘Sarong’ girdle is aimed at active women who want comfort and freedom to move at the same time.
Berlei’s products are known for accommodating women of all shapes and sizes.
This ad takes the form of an industrial documentary by showing the process of tea making.
This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.
Divided into three parts, this advertisement was screened like chapters of a dramatic fairytale plot.
The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.
These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.
The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.
This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.
These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.
Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.
These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.
From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.
This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.
The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.
Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.
This beautifully photographed advertisement for the removal company CE Miller & Co was shot by Australian cinematographer Ross Wood.
This ad is filmed in a home movie style, and features the producer’s own family.
This ad appeals to its audience to patronise the Commonwealth Bank because it’s the bank they own.
This ad for the Rural Bank of New South Wales pitches the story of the ‘man on the land’ as one of industry, courage, determination and progress.
Coruba Jamaican Rum 1979
This animated commercial for Coruba Jamaican Rum celebrates the lifestyle associated with the spirit’s origins.
The emphasis on economy is the main selling point of this electric range.
The Eyes Have It 1958
This Australian Road Safety Council advertisement is built around the wide appeal of all-round cricketer Keith Miller, and draws analogies between cricket and driving.
This ad aimed to persuade Australians to donate money to the war effort, portraying it as patriotic and a show of commitment to the cause.