Australian Screen

Australia’s audiovisual heritage online

All advertisements

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A

Aeroplane Fruit Jellies Advertisement: Bertie the Aeroplane 1942

Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.

Aeroplane Jelly Advertisement: Spaceship 1959

The iconic Aeroplane Jelly jingle was recorded in 1938 by seven-year-old Joy King, who won a state-wide talent quest to record the official version of the song.

Aeroplane Jelly Song 1938

The most famous recording of the ‘I Like Aeroplane Jelly’ jingle.

Aeroplane Pure Fruit Jellies Advertisement: Bertie the Jet 1954

The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are designed to appeal to both children and their parents.

The Alfred, Melbourne: One of Australia’s Greatest Hospitals 1931

This four-minute cinema advertisement made by Australian Sound Films promotes the activities of the Alfred Hospital in Melbourne in order to raise funds.

ALP Cinema Advertisement: In the Wake of the Storm 1946

This cinema ad for the 1946 federal election encourages Australians to stay with the Labor Party, which has successfully led the country through the end of the Second World War.

ALP: Federal Election 1966 1966

These Australian Labor Party television advertisements are for the 1966 federal election and broach issues ranging from education and health care to resource development, conscription and the Vietnam War.

ALP: It’s Time 1972

This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.

Anzac Day Promotional c1916

This advertisement encourages Australians to commemorate Anzac Day. The Gallipoli campaign was fought from 25 April 1915 and first commemorated in 1916.

Argentine Ants Advertisement 1968

In this television ad, Barry Crocker encourages kids to hunt Argentine ants in their local neighbourhood for a $10 reward.

Australians Keep the Wheels of Industry Turning c1943

An animated advertisement to persuade Australians to invest in National Savings stamps and the 4th Liberty Loan.

Australia Post – Animation c1988

This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.

Australia Post – Changing Times 1975

This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.

Australia Post – Express Courier 1988

These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.

Australia Post – Intelpost 1987

This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.

Australia Post – Lettergram 1988

In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.

Australia Post – Letter Writing Venice 1986

This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.

Australia Post – Postcode Grandma 1988

This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.

Australia Post – Postpak Rap 1988

This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.

Australia Post – Standard Letters 1974

This ad was made at a time when postage of a standard letter within Australia was only ten cents.

Australia Post – We Deliver 1 1988

Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.

Australia Post – We Deliver 2 1988

This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.

Australia Post – We Deliver 3 1988

This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.

B

Beautiful Middle Harbour 1927

Beginning with wide, panoramic shots of the scenery, this captures some interesting footage of Sydney before suburban development.

Berlei Cinema Advertisement: It Isn’t Done 1930

The art deco interiors with shaped mirrors, door frames and seating all align with Berlei’s reputation for quality and beauty.

Berlei Corsets: Beautiful Lines of Woman Triumphant c1920

This advertisement shows the fuller figures of the models as compared with models of today.

Berlei Underwear Cinema Advertisement: Sarong 1950

The Berlei ‘Sarong’ girdle is aimed at active women who want comfort and freedom to move at the same time.

Berlei Underwear TV Advertisement: Sarong Body Magic 1968

Berlei’s products are known for accommodating women of all shapes and sizes.

Bushells Blue Label Tea: Bushells Tea Factory c1925

This ad takes the form of an industrial documentary by showing the process of tea making.

Bushells Tea Advertisement: The World of the Future c1941

This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.

Bushells Tea: The Charmed Cup 1929

Divided into three parts, this advertisement was screened like chapters of a dramatic fairytale plot.

C

Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ c1969

The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.

Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ c1955

These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

Cadbury Dairy Milk Chocolate – ‘For All the Different Women You Are’ c1970

The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.

Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ 1959

This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.

Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ c1960

These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.

Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ c1955

Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.

Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ c1970

These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.

Cadbury’s Crunchie – ‘Exciting Biting’ 1959

From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.

Cadbury’s Crunchie – ‘Golden Groovy Beautiful Crunchie’ c1966

This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.

Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ c1966

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

Camp-Berlei Foundation Garments: Physiological Support c1927

Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.

CE Miller & Co Cinema Advertisement: Know Your Melbourne c1945

This beautifully photographed advertisement for the removal company CE Miller & Co was shot by Australian cinematographer Ross Wood.

Chas E Blanks: Families at Seaside, Sydney Harbour c1930

This ad is filmed in a home movie style, and features the producer’s own family.

Commonwealth Bank – Plan for the Future c1950

This ad appeals to its audience to patronise the Commonwealth Bank because it’s the bank they own.

Conquest 1936

This ad for the Rural Bank of New South Wales pitches the story of the ‘man on the land’ as one of industry, courage, determination and progress.

Coruba Jamaican Rum 1979

This animated commercial for Coruba Jamaican Rum celebrates the lifestyle associated with the spirit’s origins.

E

Electric Stove Cinema Advertisement: Banish Drudgery c1940

The emphasis on economy is the main selling point of this electric range.

The Eyes Have It 1958

This Australian Road Safety Council advertisement is built around the wide appeal of all-round cricketer Keith Miller, and draws analogies between cricket and driving.

F

First Victory Home Loan: Squander Bug 1945

This ad aimed to persuade Australians to donate money to the war effort, portraying it as patriotic and a show of commitment to the cause.

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