All advertisements
96 titles - sorted alphabetically or by year prev 1 2 next
At their best creative and entertaining, cinema and television commercials provide an interesting reflection of social attitudes over the decades.
A
Aeroplane Fruit Jellies Advertisement: Bertie the Aeroplane 1942
Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.
Aeroplane Jelly Advertisement: Spaceship 1959
The iconic Aeroplane Jelly jingle was recorded in 1938 by seven-year-old Joy King, who won a state-wide talent quest to record the official version of the song.
Aeroplane Pure Fruit Jellies Advertisement: Bertie the Jet 1954
The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are both entertaining to children and appealing to housewives.
The Alfred, Melbourne: One of Australia’s Greatest Hospitals 1931
This four-minute cinema advertisement made by Australian Sound Films promotes the activities of the Alfred Hospital in Melbourne in order to raise funds.
ALP: It’s Time 1972
This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.
Anzac Day Promotional c1916
This advertisement encourages Australians to commemorate Anzac Day. The Gallipoli campaign was fought from 25 April 1915 and first commemorated in 1916.
Australia Post – Animation c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
Australia Post – Changing Times 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
Australia Post – Express Courier 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
Australia Post – Intelpost 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
Australia Post – Letter Writing Venice 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
Australia Post – Lettergram 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
Australia Post – Postcode Grandma 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
Australia Post – Postpak Rap 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
Australia Post – Standard Letters 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
Australia Post – We Deliver 1 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
Australia Post – We Deliver 2 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
Australia Post – We Deliver 3 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
B
Beautiful Middle Harbour 1927
Beginning with wide, panoramic shots of the scenery, this captures some interesting footage of Sydney before suburban development.
Berlei Cinema Advertisement: It Isn’t Done 1930
The art deco interiors with shaped mirrors, door frames and seating all align with Berlei’s reputation for quality and beauty.
Berlei Corsets: Beautiful Lines of Woman Triumphant c1920
This advertisement shows the fuller figures of the models as compared with models of today.
Berlei Underwear Cinema Advertisement: Sarong 1950
The Berlei ‘Sarong’ girdle is aimed at active women who want comfort and freedom to move at the same time.
Berlei Underwear TV Advertisement: Sarong Body Magic 1968
Berlei’s products are known for accommodating women of all shapes and sizes.
Bushells Blue Label Tea: Bushells Tea Factory c1925
This ad takes the form of an industrial documentary by showing the process of tea making.
Bushells Tea Advertisement: The World of the Future c1941
This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.
Bushells Tea: The Charmed Cup 1929
Divided into three parts, this advertisement was screened like chapters of a dramatic fairytale plot.
C
Camp-Berlei Foundation Garments: Physiological Support c1927
Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.
CE Miller & Co Cinema Advertisement: Know Your Melbourne c1945
This beautifully photographed advertisement for the removal company CE Miller & Co was shot by Australian cinematographer Ross Wood.
Chas E Blanks: Families at Seaside, Sydney Harbour c1930
This ad is filmed in a home movie style, and features the producer’s own family.
Commonwealth Bank – Plan for the Future c1950
This ad appeals to its audience to patronise the Commonwealth Bank because it’s the bank they own.
Conquest 1936
This ad for the Rural Bank of New South Wales pitches the story of the ‘man on the land’ as one of industry, courage, determination and progress.
E
Electric Stove Cinema Advertisement: Banish Drudgery c1940
The emphasis on economy is the main selling point of this electric range.
F
First Victory Home Loan: Squander Bug 1945
This ad aimed to persuade Australians to donate money to the war effort, portraying it as patriotic and a show of commitment to the cause.
Fourth Liberty Loan 1943
A Fourth Liberty Loan campaign was launched to encourage people to buy national savings stamps to contribute to the war effort.
FW Thring Introduces the Stars 1931
In this short introductory speech, Thring proudly announces to the audience that the film program they are about to see is completely Australian made.
G
General Motors Holden – A Great New Feeling 1969
This ad places the Kingswood sedan firmly in a youthful beach culture and recreational context.
General Motors Holden – Australia’s Ideal Family Car c1957
This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.
General Motors Holden – Buy with Confidence 1968
All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.
General Motors Holden – Export Holden c1962
By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.
General Motors Holden – Export Holden Version 2 c1962
This presents Holden as an important export and ambassador for Australian industry.
General Motors Holden – FE Holden: The Average Man 1956
This is one of GMH’s early ventures into television advertising.
General Motors Holden – Football, Meat Pies, Kangaroos and Holden Cars c1976
This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’.
General Motors Holden – Happy in a Holden 1962
This ad uses a vox pop style interview to appear spontaneous and therefore genuine.
General Motors Holden – Holden Ute c1956
The utility was Holden’s first foray into model diversification after its standard sedan.
General Motors Holden – Holden’s Got More Horses 1966
By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.
General Motors Holden – Holden’s Number One c1966
By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.
General Motors Holden – John Fisher, Another Holden Driver 1962
This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.
General Motors Holden – Make it Yours 1968
This ad harnesses the seductive and sophisticated mood of urban living, placing the HK Holden Premier at the centre of 1960s city life.
General Motors Holden – Monaro, Three New Models 1968
With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.
General Motors Holden – Postgraduate Research Fellowship Plan c1962
This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.
