This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.
Anzac Day Promotional c1916
This advertisement encourages Australians to commemorate Anzac Day. The Gallipoli campaign was fought from 25 April 1915 and first commemorated in 1916.
This advertisement shows the fuller figures of the models as compared with models of today.
This ad takes the form of an industrial documentary by showing the process of tea making.
Running for over 17 minutes, this cinema advertisement is long compared to current standards.
Compared to contemporary car radios, the Magnavox Wirelesses seems absurd because of its large size.
Typically for a cinema advertisement of the time, it takes a narrative style and is shot like a slowly paced short film.
The Overland was an American motor vehicle company acquired by John Willys early in the 20th century.
Beginning with wide, panoramic shots of the scenery, this captures some interesting footage of Sydney before suburban development.
Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.
Divided into three parts, this advertisement was screened like chapters of a dramatic fairytale plot.
Here Comes Santa 1929
In this 1929 cinema advertisement, Santa and a young girl dressed as a fairy arrive by horse-drawn carriage at Alexandra Hospital and distribute presents.
This advertisement positions the joint Hoyts, Shell and Studebaker venture as a service which audiences in country areas both need and deserve.
It wasn’t until 1937 that all Australian cinemas countrywide had been converted to sound.
The art deco interiors with shaped mirrors, door frames and seating all align with Berlei’s reputation for quality and beauty.
This ad is filmed in a home movie style, and features the producer’s own family.
This appeals to the ‘pester power’ of children by using an animated cartoon to promote Sellex products.
This four-minute cinema advertisement made by Australian Sound Films promotes the activities of the Alfred Hospital in Melbourne in order to raise funds.
In this short introductory speech, Thring proudly announces to the audience that the film program they are about to see is completely Australian made.
Helen, worn out by the drudge of washing day, is introduced to Rinso by a girlfriend during a bridge night.
One of many activists or political aspirants who have proposed socialist visions for the country’s future over its recent history.
Animated slogans in this advertisement effectively promote the use of ice in refrigeration.
The advertisement comes from a time when electrical goods were being heavily promoted for the home.
A young girl helps grant her mother’s wish to have a washing day that does not require long hours of scrubbing.
This ad for the Rural Bank of New South Wales pitches the story of the ‘man on the land’ as one of industry, courage, determination and progress.
This cinema advertisement introduces Imperial Tractors and uses a similar style to the industrial documentaries produced in the 1920s.
Aeroplane Jelly Song 1938
The most famous recording of the ‘I Like Aeroplane Jelly’ jingle.
This cartoon carries the message that progress incurs sacrifice – be it moral, economic, social or political.
The emphasis on economy is the main selling point of this electric range.
This snack was marketed by Kraft as a quick and easy-to-prepare snack, and importantly an economical one.
Mrs Hilda Jones overcomes the drudgery of housework with the discovery of Rinso. Her husband Hugh is very relieved that he no longer has to suffer her bad moods.
This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.
Kraft cleverly positions its processed cheese as a product which can contribute to a household’s ability to increase its food value.
The appeal offers something practical that people can do – pay one pound a week to sponsor a prisoner of war.
Road to Tokyo c1941
An animated government advertisement designed to persuade Australians to contribute to the war effort by investing in war loans.
This cinema advertisement uses text to present a direct appeal from the Federal Treasurer, JB Chifley.
Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.
A classic example of the stereotypical image we have of the Australian housewife.
An animated advertisement to persuade Australians to invest in National Savings stamps and the 4th Liberty Loan.
Fourth Liberty Loan 1943
A Fourth Liberty Loan campaign was launched to encourage people to buy national savings stamps to contribute to the war effort.
Give Us This Day 1943
This food rationing advertisement takes its title from a phrase in the Lord’s Prayer ‘give us this day our daily bread’.
This advertisement appeals to children as a story, and their mothers as the children’s carers.
Bachelor Henry is a ‘natty dresser’ but rubbing and scrubbing wears out his clothes until finally his temper wears out too! Henry’s ‘lady help’ to brings him a packet of Rinso washing powder and shows him how to get things clean.
This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.
This beautifully photographed advertisement for the removal company CE Miller & Co was shot by Australian cinematographer Ross Wood.
This ad aimed to persuade Australians to donate money to the war effort, portraying it as patriotic and a show of commitment to the cause.
This advertisement is an early example of associating a product with sexual or social desirability.
This cinema ad for the 1946 federal election encourages Australians to stay with the Labor Party, which has successfully led the country through the end of the Second World War.
This Liberal Party cinema advertisement for the 1946 federal election proposes that life for ordinary people under the incumbent Labor government is by no means as good as it should be.
This washing powder’s particular magic is its ‘oxygen dazzle’ which allows the powder to lather easily without the need for rubbing and scrubbing.