Titles tagged with ‘advertising’
37 titles - sorted alphabetically or by year
1910s
Kiwi Shoe Polish: Shine Sir advertisement – 1914
This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.
Novel Method of Advertising Peace Bonds: The Lion and the Kangaroo newsreel – c1917
In this newsreel item of a Melbourne parade, advertisements for peace bonds feature on the lion and kangaroo cages belonging to the Colleano and Sole Brothers Circus.
1920s
Bushells Blue Label Tea: Bushells Tea Factory advertisement – c1925
This ad takes the form of an industrial documentary by showing the process of tea making.
1930s
Rinso Soap Powder: Then Came Happiness advertisement – 1931
Helen, worn out by the drudge of washing day, is introduced to Rinso by a girlfriend during a bridge night.
Rinso Washing Powder: Fairy Story Comes True advertisement – c1935
A young girl helps grant her mother’s wish to have a washing day that does not require long hours of scrubbing.
1940s
Kolynos Dental Cream Advertisement: Next Please advertisement – c1944
This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.
CE Miller & Co Cinema Advertisement: Know Your Melbourne advertisement – c1945
This beautifully photographed advertisement for the removal company CE Miller & Co was shot by Australian cinematographer Ross Wood.
Kolynos Dental Cream Advertisement: Kisses advertisement – c1945
This advertisement is an early example of associating a product with sexual or social desirability.
Nestle’s MILO Cinema Advertisement: The Joy of Living advertisement – 1948
Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.
1950s
Holden Car Cinema Advertisement: On a Tour of Australia’s Banana Plantations advertisement – c1955
This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.
Reg Grundy’s Wheel of Fortune television program – 1959
Reg Grundy’s television debut in 1959 was also his first game show.
1960s
Shell Animated Commercial: Poster Man advertisement – 1960
This advertisement was made to screen only in cinemas prior to a feature film program despite being made after the introduction of television.
General Motors Holden – Happy in a Holden advertisement – 1962
This ad uses a vox pop style interview to appear spontaneous and therefore genuine.
Pick a Box – Episode 170 television program – 1963
An episode of the classic quiz show featuring celebrity contestant Barry Jones, who later became a state and federal member of parliament.
1970s
It’s Academic – Episode 40 television program – 1971
It’s Academic is recognised by the Guinness Book of World Records as the longest-running quiz program in television history.
ALP: It’s Time advertisement – 1972
This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.
Australia Post – Standard Letters advertisement – 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
Australia Post – Changing Times advertisement – 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
Snapshot feature film – 1978
Snapshot holds some sort of distinction in thriller ranks for its use of a Mr Whippy ice-cream van as a deadly instrument.
Coruba Jamaican Rum advertisement – 1979
This animated commercial for Coruba Jamaican Rum celebrates the lifestyle associated with the spirit’s origins.
1980s
Bliss feature film – 1985
To say Bliss was ahead of its time is an understatement: the bold metaphors and sharp satire weren’t appreciated by everyone in 1985.
Australia Post – Letter Writing Venice advertisement – 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
Australia Post – Intelpost advertisement – 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
Australia Post – Animation advertisement – c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
Australia Post – Express Courier advertisement – 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
Australia Post – Lettergram advertisement – 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
Australia Post – Postcode Grandma advertisement – 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
Australia Post – Postpak Rap advertisement – 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
Australia Post – We Deliver 1 advertisement – 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
Australia Post – We Deliver 2 advertisement – 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
Australia Post – We Deliver 3 advertisement – 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
1990s
Wheel of Fortune – Series 3 Episode 1 television program – 1990
‘Baby’ John Burgess, ably assisted by Guinness World Record-holder Adriana Xenides, hosts the long-running game show.
Lift Off – That’s Not Fair – Part A television program – 1992
Mixes live action, animation, puppetry and fantasy to challenge, intrigue and encourage children to think for themselves.
Lift Off – That’s Not Fair – Part B television program – 1992
Spruikers from the ‘Bonza’ cereal advertisement come out of the TV set to persuade Poss and Kim that buying Bonza will make all their dreams come true.
Advertising Missionaries documentary – 1996
In their quest to find new consumers, multinational companies are using performance to reach isolated PNG highlanders.
Media Watch – Series 11 Episode 18 television program – 1999
A weekly program that exposes the tricks journalists use. Every journalist loves the show until they are featured on it.
2000s
Paper City Architects short film – 2006
A stunning, Manhattan-esque metropolis made of paper is the setting for this stop-motion tale of all-too-familiar bureaucratic frustration.
