Australian Screen

Australia’s audiovisual heritage online

ALP: It’s Time (1972)

This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.

Length: 2 minutes 11 seconds

Original aspect ratio: 4 x 3 (TV)

Production company:


National Film and Sound Archive

NFSA title number: 253356