This clip chosen to be G
Clip description
This animated advertisement, seen here in its entirety, aims to persuade cinemagoers to invest in five shilling war-saving stamps and the 4th Liberty Loan. It features on-screen slogans, a voice-over narration, an instrumental music score and caricatures of a Japanese soldier, Adolf Hitler and a koala dressed in a military uniform.
Curator’s notes
The use of animation in this advertisement allows for creative choices not available in a live-action format, such as the morphing of money into munitions and the use of comedy to portray a knocked-out Hitler on a rubbish dump. The racist caricature of a Japanese soldier (with buck teeth and diagonally slanting eyes) aimed to dehumanise the enemy and was not uncommon in propaganda of the time, especially given the closer proximity to Australia of Japanese military forces.
The slogan ‘back the attack’ was used in a series of advertisements in support of the Fourth Liberty Loan. Here it appears in combination with other short, emotive phrases such as ‘smash the Jap’ and ‘knock out Hitler’ to reinforce to audiences the imperative of supporting the campaign.
Thanks to the generosity of the rights holders, we are able to offer War bonds from the advertisement Australians Keep the Wheels of Industry Turning as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
|
warbonds1_pr.mp4
|
Large: 19.7MB |
High |
Optimised for full-screen display on a fast computer. |
|
warbonds1_bb.mp4
|
Medium: 9.3MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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You must read and agree to the following terms and conditions before embedding the clip:
australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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