This clip chosen to be G
Clip description
As young mothers take their children to baby health centres, clinics and day nurseries around the country, a male voice-over outlines the good work that these places are doing for young Australians. In the waiting room of a baby health centre the mothers and their children wait for expert advice about common complaints. Inside the consultation room a young mother asks for advice from the nursing sister about her son Albert. The male voice-over says, ‘Let’s listen in on this conversation. We might get some good advice’.
Albert has stopped drinking his milk and the nurse advises to mix a little Vegemite with his milk and spread some on his bread and butter. Back at home in his highchair, Albert’s appetite has returned and he happily drinks his Vegemite-flavoured milk. The voice-over announces ‘that sister was right’.
Vegemite is then shown to be a tasty product that ‘costs less’ and can be enjoyed by the whole family.
Curator’s notes
Kraft cleverly positions Vegemite as an expert-endorsed product by beginning the advertisement inside a baby health centre where a young mother seeks health advice for her baby from one of the nursing sisters. The sister cheerfully announces to the mother that ‘most children adore Vegemite’ and that it is good for children from the ‘age of five months or even younger’! The male voice-over reinforces this endorsement and his authoritative tone positions Vegemite as a healthy and nutritious product.
Thanks to the generosity of the rights holders, we are able to offer 'Most children adore Vegemite' from the advertisement Vegemite Cinema Advertisement: Sister Knows Best as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
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vegemite1_pr.mp4
|
Large: 14.5MB |
High |
Optimised for full-screen display on a fast computer. |
|
vegemite1_bb.mp4
|
Medium: 6.8MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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