Clip description
An ice delivery man carries a block of ice from his truck into a suburban home. A woman opens an Iceway ice refrigerator to show how the block of ice cools and preserves food. The male narrator promotes the benefits of ice refrigeration by highlighting the 'delightful appetising meals’, 'cold crisp salads’, 'firm butter’, 'delicious jellies and custards’, 'safe, untainted meat’ and 'icy cold’ drinks that the woman removes from the fridge.
Curator’s notes
The ice delivery man in this advertisement is reminiscent of the 'milkman’ and 'paperboy’ – localised services that have all but disappeared.