Australian
Screen

an NFSA website

Sellex Crockery: Red Riding Hood (c.1930)

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Red Riding Hood

Original classification rating: not rated. This clip chosen to be G

Clip description

This clip begins with an animated cartoon of Pam Possum taking a shortcut through the forest to see Granny Platypus, despite the warning from her animal friends about the dangerous Willy Wildcat. Pam reaches Granny’s house only to find Willy Wildcat there in her place. Pam Possum blows a whistle and the other animals come running to her rescue. Willy Wildcat’s plan is foiled.

A male narrator then promotes the Sellex tea set decorated with characters from the cartoon. A live action shot of the tea set is followed by other kitchen products from the Sellex range.

Curator’s notes

This clip appeals to the ‘pester power’ of children by using an animated cartoon to promote Sellex products. The cartoon is a twist on the familiar Little Red Riding Hood story, but features Australian animals. This advertisement would have screened to audiences in cinemas prior to a feature film.

The cartoon is an example of traditional two-dimensional animation where each frame is drawn by hand and then played in sequence to create the illusion of movement. Two-dimensional animation is now mostly achieved through the use of computers.

Please note: the crackly soundtrack in this clip is because of the age of the material and the physical condition of the film print held at the National Film and Sound Archive.