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Sellex Crockery: Red Riding Hood (c.1930)

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Red Riding Hood

Original classification rating: not rated. This clip chosen to be G

Clip description

This clip begins with an animated cartoon of Pam Possum taking a shortcut through the forest to see Granny Platypus, despite the warning from her animal friends about the dangerous Willy Wildcat. Pam reaches Granny’s house only to find Willy Wildcat there in her place. Pam Possum blows a whistle and the other animals come running to her rescue. Willy Wildcat’s plan is foiled.

A male narrator then promotes the Sellex tea set decorated with characters from the cartoon. A live action shot of the tea set is followed by other kitchen products from the Sellex range.

Curator’s notes

by Poppy De Souza

This clip appeals to the ‘pester power’ of children by using an animated cartoon to promote Sellex products. The cartoon is a twist on the familiar Little Red Riding Hood story, but features Australian animals. This advertisement would have screened to audiences in cinemas prior to a feature film.

The cartoon is an example of traditional two-dimensional animation where each frame is drawn by hand and then played in sequence to create the illusion of movement. Two-dimensional animation is now mostly achieved through the use of computers.

Please note: the crackly soundtrack in this clip is because of the age of the material and the physical condition of the film print held at the National Film and Sound Archive.

Thanks to the generosity of the rights holders, we are able to offer Red Riding Hood from the advertisement Sellex Crockery: Red Riding Hood as a high quality video download.

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You must read and agree to the following terms and conditions before downloading the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

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This clip is available in the following configurations:

File nameSizeQualitySuitability
sellexcr1_pr.mp4 Large: 21.3MB High Optimised for full-screen display on a fast computer.
sellexcr1_bb.mp4 Medium: 10.0MB Medium Can be displayed full screen. Also suitable for video iPods.

Right-click on the links above to download video files to your computer.

Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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