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General Motors Holden – Monaro, Three New Models (1968)

With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.

Length: 4 minutes

Original aspect ratio: 1.37:1 (Academy)

Featured in the General Motors Holden collection


National Film and Sound Archive

NFSA title number: 412109

Education Resources:

education content clip 1