Australian
Screen

an NFSA website

General Motors Holden – Monaro, Three New Models (1968)

With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.

Length: 4 minutes

Original aspect ratio: 1.37:1 (Academy)

Featured in the General Motors Holden collection

Source:

National Film and Sound Archive

NFSA title number: 412109

Education Resources:

education content clip 1