Clip description
This clip from a silent black-and-white cinema advertisement for Anthony Hordern & Sons shows a crowd of 20,000 people welcoming Santa as he arrives by horse-drawn carriage at the Anthony Hordern Pavilion, Sydney.
Curator’s notes
This clip captures some excellent footage of George Street, Sydney, including its trams.
By using a newsreel format, the advertisement captures people’s attention and presents Anthony Hordern & Sons as newsworthy and significant. It also shows Anthony Hordern & Sons as part of the Sydney community by contributing to its Christmas celebrations.