Clip description
An injured soldier in the jungles of New Guinea struggles as he runs out of food. An aircraft drops food rations nearby. Meanwhile, back in Australia, two female volunteers package the emergency food parcels to be sent overseas. Back in New Guinea, three servicemen share a tin of emergency rations. One of them points out that ‘an army always marches on its stomach’. Another man imagines what a big juicy steak would be like.
Back in Australia, two men in a restaurant complain that they haven’t had a steak for six days. Their waitress gently notes that some of the troops stationed in New Guinea haven’t had a steak in six months, saying ‘if we go a little short, maybe they’ll get a break’.
Inside a parlour at the bar, another man complains about the food rationing and asks why should he have to go without. The bartender gives him an earful, pointing out that the English have been on hard rations for four years; that we have two armies to feed; and that the millions of people starving in Greece are lucky if they own a cat – because they can eat it.
Curator’s notes
This clip is from the beginning of the advertisement and illustrates the effective use of contrasting personal experiences of food, comparative scales of hunger and opposing perspectives on food rationing to draw out the argument for its introduction. The scenarios at home contain arguments where one person posits one perspective while the other person offers an alternative view. The argument that wins out, however, is the one which supports food rationing.
Hall uses close ups, emotive (staged) scenes of Australian troops in the field, and music to build connection with the audience.