Clip description
New Rural Bank employee, Mr Benson and his colleague Mr Richards pay a visit to pioneer farmer Jim Stanley at his property’s homestead. At Mr Richard’s request, Mr Benson asks Jim to share his story of the ‘man on the land’.
A voice-over narrates the ‘epic tale’ of men like Jim who, in the name of progress and national expansion, embark on a conquest with nature. From chopping trees and clearing forests to building houses and sowing crops, the settler courageously faces nature’s constant challenges (including drought).
Curator’s notes
The constant battle to tame nature is told as an epic and emotive story with iconic imagery of life on the land. This story is ostensibly narrated to Mr Benson for his benefit as a rural representative so that he can better understand the life and needs of clientele like Jim Stanley. Relations between bank and the farming or rural communities they serve has changed dramatically over the decades. In this advertisement, the bank’s representatives not only spend the afternoon visiting and having a drink with Jim the pioneer, they ride out on horseback to see him! The life-long and one-on-one relationship depicted here has become a thing of the past.