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Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ (c.1966)

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'Snap goes the Crunchie'

This clip chosen to be G

Clip description

This black-and-white television advertisement for Crunchie is set on a sunny day with a group of young friends playing at the beach. As the Crunchie jingle plays, they eat and 'snap’ their Crunchie bars. The male voice-over describes the bright orange wrapper and the ad ends with the youths walking along the beach, laughing and eating their Crunchie bars.

Curator’s notes

by Poppy De Souza

This advertisement features young people having fun at the beach with the setting evoking a carefree summer’s day. 'Wow’ and 'now’ flash up on screen, suggesting Crunchie is an exciting, contemporary product in tune with the young. The happy, smiling faces are supported by the rosy theme song, which is partly built around the melody of 'Pop goes the weasel’.

The fact that the Crunchie bar sells for ten cents suggests this advertisement dates from 1966 or later, after the introduction of decimal currency in Australia on 14 February 1966.

Thanks to the generosity of the rights holders, we are able to offer 'Snap goes the Crunchie' from the advertisement Cadbury's Crunchie – 'Snap Goes the Crunchie' as a high quality video download.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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