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Clip description
This advertisement for Cadbury’s Roses chocolates shows a man dressed in hat and gloves, carrying a cane and singing to three women as he offers them each a box of Roses chocolates. The set is in the style of a European café courtyard.
Curator’s notes
This charming ad relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier. While not strictly an impersonation of Chevalier, his character type certainly informs the advertisement. The man’s clumsy chivalry makes up for his bad miming and overdone French accent! In contrast to the other Roses chocolates advertisements, the characters in this ad do not know each other and Roses chocolates are used as an introductory icebreaker.
