an NFSA website

Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ (1959)


This is a 60-second black-and-white television advertisement for Cadbury’s Roses chocolates from 1959.

Curator’s notes

Cadbury’s Roses 'twist wrap’ chocolates were introduced in the 1930s but remain as distinctive as ever. Compare the light-hearted, romantic ’50s style of this ad to the sexy and seductive tone of Cadbury Dairy Milk Chocolate – 'For All the Different Women You Are’ from the early 1970s. It’s a good example of how marketing changes and is informed by the social customs and fashions of its time.