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Clip description
This advertisement from the late 1960s or early 1970s shows a woman eating assorted Cadbury’s Roses chocolates. As she bites into the different flavours, she transforms into different types of women – 'crisp, elegant, sophisticated’, 'fresh and young’ and 'exotic’. The male voice-over finishes by saying 'so many different flavours to match every different mood a woman can have’.
Curator’s notes
This advertisement uses a husky male voice-over, lush instrumental backing, a beautiful woman and close-ups of eyes, lips and fingers to align Roses chocolates with sensuality, sexiness and seduction. Unlike other Roses advertisements, this ad does not focus on a male-female relationship but appeals directly to women and their desire to pamper themselves once in a while.
