This clip chosen to be G
Clip description
A woman and a man walk separately through a park as a song about Milk Tray chocolates plays over the soundtrack. The lovers see each other, come together to kiss then the man hands the woman a box of Milk Tray chocolates.
Curator’s notes
It’s hard to say whether the cutaway to the chocolate box label as the man climbs the hill is an attempt at subliminal advertising or simply groovy late ’60s-early ’70s editing (or a bit of both!). Either way, this ad is a far cry from the comparative innocence of the 1950s commercial for Milk Tray showing two intertwined hands (see Cadbury Dairy Milk Chocolate – 'Remember … Cadbury’s Milk Tray’). Here, the lovers rush towards each other in a park and embrace with a kiss before the man hands his lady a box of chocolates.
Milk Tray chocolates have moved from being a prompt for romance in the 1950s to being the more forthright 'little sign of love’, as the jingle in this advertisement goes. It is one of a series of ads which played the same Cadbury theme song over scenes of lovers meeting and embracing in public places. The male and female roles in this ad are still very traditional, with the man giving and the woman receiving, but advertisements for other Cadbury products around this time (such as Roses chocolates) began to break the mould by appealing to a woman’s desire to treat herself to something special.
Thanks to the generosity of the rights holders, we are able to offer 'A little sign of love' from the advertisement Cadbury Dairy Milk Chocolate – 'A Little Sign of Love' as a high quality video download.
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cdmclitt1_pr.mp4
|
Large: 3.7MB |
High |
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cdmclitt1_bb.mp4
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Medium: 1.7MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
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