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Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ (c.1969)


This 30-second black-and-white television advertisement for Cadbury’s Milk Tray chocolates dates from the late 1960s or early 1970s.

Curator’s notes

A constant theme of Cadbury’s advertisements for its chocolate ranges (including Milk Tray, Roses and Crunchie) is romance. This is one of a series of ads set to the jingle 'it’s a little sign of love’. In each commercial, two lovers rendezvous, one of them carrying a box of Milk Tray chocolates.