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Berlei Underwear TV Advertisement: Sarong Body Magic (1968)

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'Sarong Body Magic'

This clip chosen to be G

Clip description

A woman’s voice-over accompanies a figure seen from the waist down wearing a Berlei ‘Sarong Body Magic’ girdle. Two versions of the girdle – a pant and panty girdle – are shown on the figures. As the girdle adjusts to fit the figure that wears it, the voice-over says it ‘controls and smooths you everywhere’.

Curator’s notes

The deliberate choice of either a male or female voice-over is one of the devices used by advertisements to further target their audience. Here, a calm woman’s voice speaks directly to the female audience and helps create an identification which aims to successfully market the Berlei product.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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