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Berlei Cinema Advertisement: It Isn’t Done (1930)

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The Berlei Figure Type Indicator

This clip chosen to be G

Clip description

After taking Barb’s measurements, Ms Blake calls Ms Trent and asks her to check them against the Berlei Figure Type Indicator, which indicates she is a ‘slender average type’. A suitable foundation garment for evening wear is brought up to the room to correct Barb’s ‘figure faults’. After slipping it on, she stands in front of the mirror where she admires herself in her evening dress. Barb is now converted, agreeing that from now on she will never forsake her Berlei – 'it simply isn’t done!’

Curator’s notes

In the shot where Barb catches herself in the dresser mirror, the reflection of the cameraman – with his hand-cranked camera – can be seen in the top left corner of the mirror.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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