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This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its new electronic systems of sorting mail.
Curator’s notes
This 60-second ‘We Deliver’ corporate image commercial promotes correct envelope addressing, using the postcode squares. Australia Post has always had a legislated monopoly on the delivery of standard letters, and streamlining and minimalising standard mail sorting expenses has always been a high priority. The organisation relies heavily on its clients – in the case of this ad, the public – to assist its efforts in this respect.
