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Clip description
This is an Australia Post television commercial (TVC) informing the public of a new system for paying postage on domestic mail, dependent upon size and shape.
Curator’s notes
This 60-second advertisement was made at a time when postage of a standard letter within Australia was only ten cents. The purpose of the TVC was to alert the public to the fact that a stricter system of determining standard (or ten cent) mail items from non-standard items, was about to be introduced. The strategy was not about revenue raising, but rather about compelling the public to assist in the PMG’s aims of reducing costs. A standard letter could be mechanically sorted (in the new automated mail sorting systems being introduced), where a non-standard mail item was less easily handled.
