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Australia Post – Animation (c.1988)

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clip Get faxed education content clip 3

Original classification rating: G. This clip chosen to be G

Clip description

This is an Australia Post television commercial (TVC) promoting the Faxpost service, using the slogan: ‘Faxpost – Everyone’s fax’. A document slides out of a fax machine displaying the words, ‘To send a fax to someone without a fax machine, fax it to Australia Post.’ The document then drops through a letterbox, indicating that once Australia Post receives the fax, it hand delivers it to the recipient.

Curator’s notes

by Adrienne Parr

By 1989 most businesses, large and small, owned fax machines and maintained a dedicated telephone line to incoming and outgoing facsimile transmissions. However it would not be until a few years later that fax machines became affordable for private individuals and households. The idea of the ad is simple, and it is concisely realised. It was produced for Australia Post by McCann Erickson and RIP, and on-lined on 11 May 1989 at AAV (AAV’s digital media services are now part of the Omnilab Media Group).

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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