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Australia Post – Animation (c.1988)


This is a set of five Australia Post animated television advertisements, produced between October 1988 and June 1989.

Curator’s notes

In the period leading up to Australia Post becoming a Government Business Enterprise in 1989, the organisation contracted a number of different advertising agencies to produce a range of television commercials. The commercials, promoting both Australia Post’s new corporate identity and its range of products and services, were a means of contending with the organisation’s increased accountability and its new exposure to competition. Throughout all the campaigns, animation was not a preferred genre of commercial employed by the agencies. However this small collection of animated ads shows a cross section of approaches, and highlights animation’s effectiveness at communicating simple messages with a minimum of fuss.