Australian
Screen

an NFSA website

A Matter of Taste (c.1954)

A video which normally appears on this page did not load because the Flash plug-in was not found on your computer. You can download and install the free Flash plug-in then view the video. Or you can view the same video as a downloadable MP4 file without installing the Flash plug-in.

Email a link to this page
To:
CC:
Subject:
Body:
clip
  • 1
Schweppes for quality

This clip chosen to be G

Clip description

This advertisement for Schweppes carbonated drinks and fruit cordials features a series of social occasions in which people enjoy the beverages. The locations include a luxury liner, an international air service, hotel lobby, garden restaurant and house party. A voice-over emphasises the drink’s quality, recognisability and versatility. Over a shot of a Schweppes laboratory, the narrator says that ’163 years of product research and manufacturing experience’ guarantees a high standard of quality. Schweppes’s fruit cordial products are also displayed and the ad concludes with a product shot and the line 'Schweppes is truly best’.

Curator’s notes

An historical cinema advertisement like this one is a joy to watch because it provides a glimpse into the mainstream values, social customs and fashions of the 1950s, when it was made. It provides a rich wealth of visual details, such as the interior of a 1950s Qantas aeroplane, women’s fashions, details of a refrigerator and kitchen and trends in product packaging. It also clearly presents the social norms of the time with women in the home and men in the professional sphere.

A Matter of Taste cleverly highlights Schweppes’s appeal to a wide sector of society by aligning its brand with travellers, business people, socialites, schoolchildren and even the housewife in the home, who are all pictured in their relevant context (such as hotel, cocktail party or milk bar). The male voice-over reinforces the versatility of the beverage – it can be enjoyed by young and old, as a mixer or served straight.

In each scenario in the ad, people are seen socialising with friends or otherwise enjoying themselves, backed by a sprightly instrumental soundtrack. Schweppes therefore becomes linked to having a good time. Product campaigns based on desire set an ideal to which the viewer aspires (happiness) and offer a straightforward means of achieving it (drinking Schweppes).

Thanks to the generosity of the rights holders, we are able to offer Schweppes for quality from the advertisement A Matter of Taste as a high quality video download.

To play the downloadable video, you need QuickTime 7.0, VLC, or similar.

You must read and agree to the following terms and conditions before downloading the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

This clip is available in the following configurations:

File nameSizeQualitySuitability
matterta1_pr.mp4 Large: 18.0MB High Optimised for full-screen display on a fast computer.
matterta1_bb.mp4 Medium: 8.5MB Medium Can be displayed full screen. Also suitable for video iPods.

Right-click on the links above to download video files to your computer.

Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

Copy and paste the following code into your own web page to embed this clip: