All advertisements

119 titles - sorted alphabetically or by year prev 1 2 3 next

1940s (continued)

Rinso Washing Powder: Easy Does It 1946

This Rinso advertisement from 1946 features Bill Kerr with Joy Nichols, Dan Agar – all actors and radio stars of the era.

Kraft Cheddar Cheese Cinema Advertisement: Your Daily Diet c1947

This Kraft advertisement examines the value of three food groups: protective foods, energy foods and body builders.

Nestle’s MILO Cinema Advertisement: Family Album 1948

This 1948 cinema advertisement promotes Milo for health, enjoyment and sleep! It’s from the private collection of Roger McKenzie and fellow film enthusiast, Bernard Kent.

Nestle’s MILO Cinema Advertisement: The Joy of Living 1948

Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.

Vegemite Cinema Advertisement: Sister Knows Best c1948

As well as being a product that the whole family can enjoy, Vegemite was marketed as having economical benefit.

Liberal Party Cinema Advertisement: The House that You Built 1949

This Liberal Party cinema advertisement for the 1949 federal election presents a choice between the 'socialist’ and 'free democratic’ ways of life, as offered by the ALP and Liberal Party respectively.

1950s

Berlei Underwear Cinema Advertisement: Sarong 1950

The Berlei ‘Sarong’ girdle is aimed at active women who want comfort and freedom to move at the same time.

Commonwealth Bank – Plan for the Future c1950

This ad appeals to its audience to patronise the Commonwealth Bank because it’s the bank they own.

The Singing Chef 1952

The catchy melody and infectious cheer have you humming along by the end of the advertisement.

Aeroplane Pure Fruit Jellies Advertisement: Bertie the Jet 1954

The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are designed to appeal to both children and their parents.

Holden Car Cinema Advertisement: On a Tour of Tropical Australia c1954

The presence of Coral Sea islanders in a Holden advertisement is probably the last thing that audiences at the time would have expected.

A Matter of Taste c1954

This 1950s ad for Schweppes focuses on the drinks in the context of entertaining, socialising and recreation, rather than the science behind the 'Schweppervescent’ bubbles.

Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ c1955

These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ c1955

Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.

Holden Car Cinema Advertisement: On a Tour of Australia’s Banana Plantations c1955

This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.

General Motors Holden – FE Holden: The Average Man 1956

This is one of GMH’s early ventures into television advertising.

General Motors Holden – Holden Ute c1956

The utility was Holden’s first foray into model diversification after its standard sedan.

General Motors Holden – Proved Dependability c1956

This ad introduces written testimonials from 'satisfied owners’ of Holden cars, 'taxi drivers, men in the outback, commercial travellers, family men’.

General Motors Holden – To Suit All Family Needs c1956

In this mid-1950s Holden car ad, the cloud background makes the family look like they’re floating through the sky rather than driving on the ground.

Holden Car Cinema Advertisement: A New Star, the New Holden FE 1956

Many of the FE’s aesthetic modifications reflected the fashions of the 1950s.

General Motors Holden – Australia’s Ideal Family Car c1957

This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.

The Eyes Have It 1958

This Australian Road Safety Council advertisement is built around the wide appeal of all-round cricketer Keith Miller, and draws analogies between cricket and driving.

General Motors Holden – Resale Value c1958

Resale value became an important factor for motorists to consider when purchasing their new Holden.

Aeroplane Jelly Advertisement: Spaceship 1959

The iconic Aeroplane Jelly jingle was recorded in 1938 by seven-year-old Joy King, who won a state-wide talent quest to record the official version of the song.

Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ 1959

This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.

Cadbury’s Crunchie – ‘Exciting Biting’ 1959

From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.

Happy Little Vegemites 1959

A radio jingle set to a marching tune promoting Vegemite, an Australian yeast spread.

1960s

Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ c1960

These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.

General Motors Holden – Range of Products c1960

This advertisement positions the GMH brand within the Australian landscape, broadening out from Holden cars.

Shell Animated Commercial: Poster Man 1960

This advertisement was made to screen only in cinemas prior to a feature film program despite being made after the introduction of television.

General Motors Holden – Export Holden c1962

By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.

General Motors Holden – Export Holden Version 2 c1962

This presents Holden as an important export and ambassador for Australian industry.

General Motors Holden – Happy in a Holden 1962

This ad uses a vox pop style interview to appear spontaneous and therefore genuine.

General Motors Holden – John Fisher, Another Holden Driver 1962

This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.

General Motors Holden – Postgraduate Research Fellowship Plan c1962

This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.

ALP: Federal Election 1966 1966

These Australian Labor Party television advertisements are for the 1966 federal election and broach issues ranging from education and health care to resource development, conscription and the Vietnam War.

Cadbury’s Crunchie – ‘Golden Groovy Beautiful Crunchie’ c1966

This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.

Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ c1966

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

General Motors Holden – Holden’s Got More Horses 1966

By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.

General Motors Holden – Holden’s Number One c1966

By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.

General Motors Holden – The Time is Now 1966

This ad targets a female audience, emphasising the car’s comfort and style as well as power.

General Motors Holden – Saturday Kind of Car 1967

The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.

Argentine Ants Advertisement 1968

In this television ad, Barry Crocker encourages kids to hunt Argentine ants in their local neighbourhood for a $10 reward.

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