This is a complete colour Tandaco Prepared Stuffing cinema advertisement from approximately 1942. It begins like a feature film with a title and melodramatic music and cuts to a woman crying as she peels onions for her roast chicken stuffing.
Having trouble finding the herbs in her kitchen, she imagines the consequences of serving the roast chicken without stuffing. She sees her husband and husband’s boss look at her with disgust. The voice-over concurs that ‘you can’t have that happen’ and a packet of Tandaco Prepared Stuffing appears in her hand. She adds boiling water, mixes it and stuffs the chicken.
Later that night, her husband’s boss compliments her cooking saying that ‘you can’t beat this homemade stuffing’. Various meals where you can use Tandaco Prepared Stuffing are suggested including cutlets, stuffed baked rabbit, leg of mutton and stuffed tomatoes. The advertisement ends with a packet shot of Tandaco Prepared Stuffing.
The format of this early forties cinema advertisement is similar to a feature film. It opens with a title, ‘Don’t Cry Dear Lady’ and dramatic music. The voice-over is similar to the newsreels of the time and helps to tell the story, adding to the drama.
This advertisement reflects the attitudes people had toward women and their role in society.