Titles tagged with ‘marketing’
46 titles - sorted alphabetically or by year
A
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Aeroplane Fruit Jellies Advertisement: Bertie the Aeroplane advertisement – 1942
Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.
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Aeroplane Jelly Song advertisement – 1938
The most famous recording of the ‘I Like Aeroplane Jelly’ jingle.
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Aeroplane Pure Fruit Jellies Advertisement: Bertie the Jet advertisement – 1954
The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are designed to appeal to both children and their parents.
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Australasian Gazette – Master Pictures Lead the Way newsreel – c1926
In 1926, the general manager of Australasian Films and the producer of For the Term of His Natural Life leave for Tasmania to scout movie locations.
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Australia Post – Animation advertisement – c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
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Australia Post – Australia Post Inc sponsored film – 1990
The Australian Postal Corporation Act 1989 transformed the post office from an administrative centre focused on mail delivery to a sales-oriented shopfront.
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Australia Post – Changing Times advertisement – 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
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Australia Post – Express Courier advertisement – 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
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Australia Post – Intelpost advertisement – 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
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Australia Post – Lettergram advertisement – 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
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Australia Post – Letter Writing Venice advertisement – 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
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Australia Post – Meeting the Challenge sponsored film – 1988
This short training video from Australia Post management briefs personnel about the imminent corporate restructure and shift in image to a commercial service provider.
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Australia Post – Postcode Grandma advertisement – 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
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Australia Post – Postpak Rap advertisement – 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
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Australia Post – Standard Letters advertisement – 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
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Australia Post – We Deliver 1 advertisement – 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
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Australia Post – We Deliver 2 advertisement – 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
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Australia Post – We Deliver 3 advertisement – 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
B
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Berlei Underwear TV Advertisement: Sarong Body Magic advertisement – 1968
Berlei’s products are known for accommodating women of all shapes and sizes.
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Betelnut Bisnis documentary – 2004
Betelnut is the fourth most consumed legal substance in the world after tobacco, alcohol and caffeine.
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Bushells Tea Advertisement: The World of the Future advertisement – c1941
This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.
C
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Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ advertisement – c1969
The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.
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Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ advertisement – c1955
These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.
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Cadbury Dairy Milk Chocolate – ‘For All the Different Women You Are’ advertisement – c1970
The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.
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Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ advertisement – 1959
This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.
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Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ advertisement – c1960
These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.
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Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ advertisement – c1955
Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.
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Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ advertisement – c1970
These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.
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Cadbury’s Crunchie – ‘Exciting Biting’ advertisement – 1959
From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.
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Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ advertisement – c1966
The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.
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Camp-Berlei Foundation Garments: Physiological Support advertisement – c1927
Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.
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The Coca-Cola Kid feature film – 1985
The Coca–Cola company sends its top trouble shooter to boost sales in Australia. He plans to win customers away from a much loved, old-style soft-drink maker.
G
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The Good, The Bad and The Ugg Boot documentary – 2006
A David and Goliath conflict over brand ownership between a small business and an American corporate giant.
H
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Happy Little Vegemites advertisement – 1959
A radio jingle set to a marching tune promoting Vegemite, an Australian yeast spread.
K
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Kiwi Shoe Polish: Shine Sir advertisement – 1914
This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.
M
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A Matter of Taste advertisement – c1954
This 1950s ad for Schweppes focuses on the drinks in the context of entertaining, socialising and recreation, rather than the science behind the 'Schweppervescent’ bubbles.
N
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Nestle’s MILO Cinema Advertisement: Family Album advertisement – 1948
This 1948 cinema advertisement promotes Milo for health, enjoyment and sleep! It’s from the private collection of Roger McKenzie and fellow film enthusiast, Bernard Kent.
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Nestle’s MILO Cinema Advertisement: The Joy of Living advertisement – 1948
Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.
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The New Inventors – Series 1 Episode 8 television program – 2004
The host works hard to keep the show moving along, with gags and one-liners that provide a contrast to the seriousness of the backyard boffins explaining their life’s work.
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The New Inventors – Series 2 Episode 8 television program – 2005
This short and snappy program works because it never loses sight of its most precious talent, the inventors and their amazing creations.
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Not Quite Hollywood documentary – 2008
Not Quite Hollywood is a good-humoured, highly entertaining look at the exploitation movies made in Australia in the 1970s and ’80s.
P
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People Who Still Use Milk Bottles documentary – 1990
This documentary traces the history of the dairy industry in Victoria in the 20th century, featuring Barry Dickins, John Flaus and Barry Jones.
R
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Rinso Soap Powder: Then Came Happiness advertisement – 1931
Helen, worn out by the drudge of washing day, is introduced to Rinso by a girlfriend during a bridge night.
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Rinso Washing Powder: A Bachelor Grey advertisement – c1943
Bachelor Henry is a ‘natty dresser’ but rubbing and scrubbing wears out his clothes until finally his temper wears out too! Henry’s ‘lady help’ to brings him a packet of Rinso washing powder and shows him how to get things clean.
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Rinso Washing Powder: Fairy Story Comes True advertisement – c1935
A young girl helps grant her mother’s wish to have a washing day that does not require long hours of scrubbing.
S
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Selling Sickness documentary – 2004
Direct-to-consumer advertising and newly created diseases such as ‘premenstrual dysphoric disorder’ have led to overuse of antidepressant drugs.