Australian Screen

Australia’s audiovisual heritage online

Titles tagged with ‘marketing’

46 titles - sorted alphabetically or by year

A

Aeroplane Fruit Jellies Advertisement: Bertie the Aeroplane advertisement – 1942

Creating a lovable cartoon character in Bertie the Aeroplane is one of the reasons that Aeroplane Jelly has become such an identifiable product.

Aeroplane Jelly Song advertisement – 1938

The most famous recording of the ‘I Like Aeroplane Jelly’ jingle.

Aeroplane Pure Fruit Jellies Advertisement: Bertie the Jet advertisement – 1954

The colourful animation, the anthropomorphising of Bertie, and the jingle ‘I love Aeroplane Jelly’ are designed to appeal to both children and their parents.

Australasian Gazette – Master Pictures Lead the Way newsreel – c1926

In 1926, the general manager of Australasian Films and the producer of For the Term of His Natural Life leave for Tasmania to scout movie locations.

Australia Post – Animation advertisement – c1988

This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.

Australia Post – Australia Post Inc sponsored film – 1990

The Australian Postal Corporation Act 1989 transformed the post office from an administrative centre focused on mail delivery to a sales-oriented shopfront.

Australia Post – Changing Times advertisement – 1975

This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.

Australia Post – Express Courier advertisement – 1988

These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.

Australia Post – Intelpost advertisement – 1987

This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.

Australia Post – Lettergram advertisement – 1988

In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.

Australia Post – Letter Writing Venice advertisement – 1986

This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.

Australia Post – Meeting the Challenge sponsored film – 1988

This short training video from Australia Post management briefs personnel about the imminent corporate restructure and shift in image to a commercial service provider.

Australia Post – Postcode Grandma advertisement – 1988

This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.

Australia Post – Postpak Rap advertisement – 1988

This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.

Australia Post – Standard Letters advertisement – 1974

This ad was made at a time when postage of a standard letter within Australia was only ten cents.

Australia Post – We Deliver 1 advertisement – 1988

Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.

Australia Post – We Deliver 2 advertisement – 1988

This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.

Australia Post – We Deliver 3 advertisement – 1988

This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.

B

Berlei Underwear TV Advertisement: Sarong Body Magic advertisement – 1968

Berlei’s products are known for accommodating women of all shapes and sizes.

Betelnut Bisnis documentary – 2004

Betelnut is the fourth most consumed legal substance in the world after tobacco, alcohol and caffeine.

Bushells Tea Advertisement: The World of the Future advertisement – c1941

This cinema advertisement reassures its viewers that no matter what the future holds, you can rely on Bushells tea to remain the same.

C

Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ advertisement – c1969

The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.

Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ advertisement – c1955

These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

Cadbury Dairy Milk Chocolate – ‘For All the Different Women You Are’ advertisement – c1970

The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.

Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ advertisement – 1959

This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.

Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ advertisement – c1960

These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.

Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ advertisement – c1955

Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.

Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ advertisement – c1970

These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.

Cadbury’s Crunchie – ‘Exciting Biting’ advertisement – 1959

From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.

Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ advertisement – c1966

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

Camp-Berlei Foundation Garments: Physiological Support advertisement – c1927

Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.

The Coca-Cola Kid feature film – 1985

The Coca–Cola company sends its top trouble shooter to boost sales in Australia. He plans to win customers away from a much loved, old-style soft-drink maker.

G

The Good, The Bad and The Ugg Boot documentary – 2006

A David and Goliath conflict over brand ownership between a small business and an American corporate giant.

H

Happy Little Vegemites advertisement – 1959

A radio jingle set to a marching tune promoting Vegemite, an Australian yeast spread.

K

Kiwi Shoe Polish: Shine Sir advertisement – 1914

This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.

M

A Matter of Taste advertisement – c1954

This 1950s ad for Schweppes focuses on the drinks in the context of entertaining, socialising and recreation, rather than the science behind the 'Schweppervescent’ bubbles.

N

Nestle’s MILO Cinema Advertisement: Family Album advertisement – 1948

This 1948 cinema advertisement promotes Milo for health, enjoyment and sleep! It’s from the private collection of Roger McKenzie and fellow film enthusiast, Bernard Kent.

Nestle’s MILO Cinema Advertisement: The Joy of Living advertisement – 1948

Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.

The New Inventors – Series 1 Episode 8 television program – 2004

The host works hard to keep the show moving along, with gags and one-liners that provide a contrast to the seriousness of the backyard boffins explaining their life’s work.

The New Inventors – Series 2 Episode 8 television program – 2005

This short and snappy program works because it never loses sight of its most precious talent, the inventors and their amazing creations.

Not Quite Hollywood documentary – 2008

Not Quite Hollywood is a good-humoured, highly entertaining look at the exploitation movies made in Australia in the 1970s and ’80s.

P

People Who Still Use Milk Bottles documentary – 1990

This documentary traces the history of the dairy industry in Victoria in the 20th century, featuring Barry Dickins, John Flaus and Barry Jones.

R

Rinso Soap Powder: Then Came Happiness advertisement – 1931

Helen, worn out by the drudge of washing day, is introduced to Rinso by a girlfriend during a bridge night.

Rinso Washing Powder: A Bachelor Grey advertisement – c1943

Bachelor Henry is a ‘natty dresser’ but rubbing and scrubbing wears out his clothes until finally his temper wears out too! Henry’s ‘lady help’ to brings him a packet of Rinso washing powder and shows him how to get things clean.

Rinso Washing Powder: Fairy Story Comes True advertisement – c1935

A young girl helps grant her mother’s wish to have a washing day that does not require long hours of scrubbing.

S

Selling Sickness documentary – 2004

Direct-to-consumer advertising and newly created diseases such as ‘premenstrual dysphoric disorder’ have led to overuse of antidepressant drugs.