Australian
Screen

an NFSA website

Titles tagged with ‘confectionery’

6 titles - sorted alphabetically or by year

Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ advertisement – c1969

The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.

Cadbury’s Crunchie – ‘Exciting Biting’ advertisement – 1959

From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.

Cadbury’s Crunchie – ‘Golden Groovy Beautiful Crunchie’ advertisement – c1966

This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.

Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ advertisement – c1966

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

The Evolution of a Chocolate sponsored film – 1925

The chocolate factory which features in this film employed over 2,000 people and – according to the intertitles – was one of 'the best producers of chocolates’.

A Visit to Ernest Hillier’s Factory sponsored film – c1926

This documentary details the delicate work and attention to detail required when producing handmade chocolates and sweets for Australian consumers.