Titles tagged with ‘branding’
12 titles - sorted alphabetically or by year
1970s
![](/media/titles/apoststl/apoststl1__jpg_120x90_crop_q85.jpg)
Australia Post – Standard Letters advertisement – 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
![](/media/titles/apostcht/apostcht1__jpg_120x90_crop_q85.jpg)
Australia Post – Changing Times advertisement – 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
1980s
![](/media/titles/apostlet/apostlet1__jpg_120x90_crop_q85.jpg)
Australia Post – Letter Writing Venice advertisement – 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
![](/media/titles/apostint/apostint1__jpg_120x90_crop_q85.jpg)
Australia Post – Intelpost advertisement – 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
![](/media/titles/apostani/apostani1__jpg_120x90_crop_q85.jpg)
Australia Post – Animation advertisement – c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
![](/media/titles/apostexp/apostexp1__jpg_120x90_crop_q85.jpg)
Australia Post – Express Courier advertisement – 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
![](/media/titles/apostleg/apostleg1__jpg_120x90_crop_q85.jpg)
Australia Post – Lettergram advertisement – 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
![](/media/titles/apostgra/apostgra1__jpg_120x90_crop_q85.jpg)
Australia Post – Postcode Grandma advertisement – 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
![](/media/titles/apostpak/apostpak1__jpg_120x90_crop_q85.jpg)
Australia Post – Postpak Rap advertisement – 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
![](/media/titles/apostwd1/apostwd11__jpg_120x90_crop_q85.jpg)
Australia Post – We Deliver 1 advertisement – 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
![](/media/titles/apostwd2/apostwd21__jpg_120x90_crop_q85.jpg)
Australia Post – We Deliver 2 advertisement – 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
![](/media/titles/apostwd3/apostwd31__jpg_120x90_crop_q85.jpg)
Australia Post – We Deliver 3 advertisement – 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.