Titles tagged with ‘branding’
12 titles - sorted alphabetically or by year
1970s
Australia Post – Standard Letters advertisement – 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
Australia Post – Changing Times advertisement – 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
1980s
Australia Post – Letter Writing Venice advertisement – 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
Australia Post – Intelpost advertisement – 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
Australia Post – Animation advertisement – c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
Australia Post – Express Courier advertisement – 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
Australia Post – Lettergram advertisement – 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
Australia Post – Postcode Grandma advertisement – 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
Australia Post – Postpak Rap advertisement – 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
Australia Post – We Deliver 1 advertisement – 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
Australia Post – We Deliver 2 advertisement – 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
Australia Post – We Deliver 3 advertisement – 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
