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Sheep to Shop: Woollen Goods (1924)

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'Buy Australian goods'

This clip chosen to be PG

Clip description

Packaged bundles of Australian woollen goods are ready for despatch to the capital cities nationwide. An intertitle introduces Miss Australia who appeals for the viewers’ support.

A woman stands against a brick building behind a large Australian shaped sign which has the Made in Australia Council’s slogan on it: ‘wherever you trade, buy Australian Made’. She steps out from behind the sign and stands beside it where she urges the viewer to ‘buy Australian goods’. The final title says ‘do not let her down’.

Curator’s notes

by Poppy De Souza

The intertitles refer to the woman in the closing moments of this film as ‘Miss Australia’. However, the inaugural Miss Australia contest wasn’t held until 1926 and this film is thought to have been made two years prior. It is more likely that the reference to Miss Australia indicates her status as a supporter of Australian-made goods and therefore a proud Australian.

It was common for the 'Made in Australia’ slogan to appear at the end of the Made in Australia Council’s films, but unusual for a person to hold or appear in front of a sign which carried the slogan on it. The effect here is to reinforce the slogan in people’s minds with the added impact of a beautiful woman to remind viewers of its importance.

Thanks to the generosity of the rights holders, we are able to offer 'Buy Australian goods' from the sponsored film Sheep to Shop: Woollen Goods as a high quality video download.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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