All titles produced by J Walter Thompson
9 titles - sorted alphabetically or by year
Kraft Cheddar Cheese Cinema Advertisement: Unexpected Guests advertisement – c1940
This snack was marketed by Kraft as a quick and easy-to-prepare snack, and importantly an economical one.
Kellogg’s Cornflakes: Tell Me a Story advertisement – c1943
This advertisement appeals to children as a story, and their mothers as the children’s carers.
Rinso Washing Powder: A Bachelor Grey advertisement – c1943
Bachelor Henry is a ‘natty dresser’ but rubbing and scrubbing wears out his clothes until finally his temper wears out too! Henry’s ‘lady help’ to brings him a packet of Rinso washing powder and shows him how to get things clean.
Kolynos Dental Cream Advertisement: Next Please advertisement – c1944
This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.
Kolynos Dental Cream Advertisement: Kisses advertisement – c1945
This advertisement is an early example of associating a product with sexual or social desirability.
Persil Washing Powder: Their Day advertisement – 1946
This washing powder’s particular magic is its ‘oxygen dazzle’ which allows the powder to lather easily without the need for rubbing and scrubbing.
Rinso Washing Powder: Easy Does It advertisement – 1946
This Rinso advertisement from 1946 features Bill Kerr with Joy Nichols, Dan Agar – all actors and radio stars of the era.
Kraft Cheddar Cheese Cinema Advertisement: Your Daily Diet advertisement – c1947
This Kraft advertisement examines the value of three food groups: protective foods, energy foods and body builders.
Vegemite Cinema Advertisement: Sister Knows Best advertisement – c1948
As well as being a product that the whole family can enjoy, Vegemite was marketed as having economical benefit.
