Australian
Screen

an NFSA website

All titles produced by J Walter Thompson

9 titles - sorted alphabetically or by year

Kraft Cheddar Cheese Cinema Advertisement: Unexpected Guests advertisement – c1940

This snack was marketed by Kraft as a quick and easy-to-prepare snack, and importantly an economical one.

Kellogg’s Cornflakes: Tell Me a Story advertisement – c1943

This advertisement appeals to children as a story, and their mothers as the children’s carers.

Rinso Washing Powder: A Bachelor Grey advertisement – c1943

Bachelor Henry is a ‘natty dresser’ but rubbing and scrubbing wears out his clothes until finally his temper wears out too! Henry’s ‘lady help’ to brings him a packet of Rinso washing powder and shows him how to get things clean.

Kolynos Dental Cream Advertisement: Next Please advertisement – c1944

This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.

Kolynos Dental Cream Advertisement: Kisses advertisement – c1945

This advertisement is an early example of associating a product with sexual or social desirability.

Persil Washing Powder: Their Day advertisement – 1946

This washing powder’s particular magic is its ‘oxygen dazzle’ which allows the powder to lather easily without the need for rubbing and scrubbing.

Rinso Washing Powder: Easy Does It advertisement – 1946

This Rinso advertisement from 1946 features Bill Kerr with Joy Nichols, Dan Agar – all actors and radio stars of the era.

Kraft Cheddar Cheese Cinema Advertisement: Your Daily Diet advertisement – c1947

This Kraft advertisement examines the value of three food groups: protective foods, energy foods and body builders.

Vegemite Cinema Advertisement: Sister Knows Best advertisement – c1948

As well as being a product that the whole family can enjoy, Vegemite was marketed as having economical benefit.