Australian
Screen

an NFSA website




Magnavox Wireless: Why Jones Chose a Magnavox (1925)

Synopsis

After buying an expensive do-it-yourself wireless that doesn’t work, Mr Jones is convinced to buy a Magnavox Wireless by a friend.

Curator’s notes

This black-and-white silent cinema advertisement for Magnavox Wirelesses is a narrative that goes for over 30 minutes. Produced in 1925, it is long compared to contemporary advertisements, but is typical for its period.

As the advertisement is silent, intertitles are used to further the plot and provide dialogue between the characters.