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Third Liberty Loan: This Is Vital to You (1941)


This black-and-white cinema advertisement produced by the Department of Information in 1941 is a direct appeal from Australia’s Federal Treasurer, JB Chifley, to encourage all Australians to contribute to the Third Liberty Loan in order to support the war effort.

Curator’s notes

This 30-second advertisement consists of rolling text with the treasurer’s signature at the bottom.