This clip chosen to be PG
Clip description
This advertisement for road safety begins with a cricket match. As Keith Miller bats, the male narrator speaks about concentration as one of his keys to success, with his 'eyes front all the time, or you’re out’. This tip is then applied to road safety as the advertisement illustrates 'doing the right thing’ as a driver or pedestrian – noticing speed signs, slowing down at school zones, ignoring distractions, watching where you’re walking and carefully crossing the road. The narrator employs cricket analogies to reinforce the message. The ad ends with a direct address to camera by Miller who concludes that 'the eyes have it’.
Curator’s notes
The sequence at the end of this clip where a pedestrian gets 'clean bowled’ by a car while racing for a tram uses tight editing, sound effects and images to great effect. We don’t see what happens to the man, but through a quick montage of the parcel he’s carrying, a close-up on his face, a shot of the car and the screech of brakes, the sequence is incredibly powerful.
This technique of not showing the details could still be seen in public awareness advertisements up until the 1980s and 1990s (including ads for speeding and drink driving). However, similar campaigns today tend to be more graphic to convey the same message – for example, many of the NSW Roads and Traffic Authority advertisements in the 2000s.
Thanks to the generosity of the rights holders, we are able to offer 'Concentration, the key to success' from the advertisement The Eyes Have It as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
|
eyeshave1_pr.mp4
|
Large: 16.4MB |
High |
Optimised for full-screen display on a fast computer. |
|
eyeshave1_bb.mp4
|
Medium: 7.7MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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You must read and agree to the following terms and conditions before embedding the clip:
australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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