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Rinso Soap Powder: Then Came Happiness (1931)


This cinema advertisement for Rinso soap powder from 1931 is a short drama about a woman, worn out by the drudge of washing day, who is introduced to Rinso by a girlfriend during a bridge night.

Curator’s notes

This black-and-white Rinso soap powder advertisement illustrates the traditional role of men and particularly women in Australia during the 1930s when women were traditionally homemakers and men the providers.

Cinema advertisements of the 1920s and 30s often took a narrative form, presenting viewers with a problem and solving it by using the featured product.