an NFSA website

Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ (c.1955)


These two black-and-white television advertisements for Cadbury’s Milk Tray chocolates date from the 1950s.

Curator’s notes

The Milk Tray brand was first developed in 1915 and is one of Cadbury’s most recognised products. The box of assorted cream-filled chocolates is, according to Cadbury’s marketing, 'within reach of everyone … for every day not just special occasions’. Like Cadbury’s Roses chocolates, the Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples. It is not until the 1970s that Cadbury’s ads feature a woman who is not attached to a man (see Cadbury Dairy Milk Chocolate – 'For All the Different Women You Are’).