Australian
Screen

an NFSA website


Maxonol Gramophone: Buy a Good Gramophone and Keep Her at Home (1925)

Synopsis

In this Maxonol Gramophone cinema advertisement a mother and father decide to buy a gramophone to keep their teenage daughter at home. They visit the Maxonol demonstration room and purchase their gramophone with successful results.

Curator’s notes

This silent cinema advertisement from 1925 has to sell Maxonol gramophones without the use of sound. Intertitles are used to convey the conversation between the parents and introduce us to various scenes including the Maxonol demonstration room and factory.

Typically for a cinema advertisement of the time, it takes a narrative style and is shot like a slowly paced short film.