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Lifesavers: Cryst-O-Mint Flavour (1925)


This cinema advertisement tells the story of Betty, a woman torn between a villain who tries to steal her father’s formula for Life Savers sweets, and Cudgy, the hero who saves Betty’s life twice throughout the advertisement and is never far from his ‘favourite dissipation’ – Life Savers.

Curator’s notes

Running for over 17 minutes, this cinema advertisement is long compared to current standards. It is silent, using intertitles to link the plot and to help tell the story.