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General Motors Holden – John Fisher, Another Holden Driver (1962)


TV personality and sports commentator Tony Charlton conducts a short interview with Hawthorn winger and satisfied Holden driver John Fisher in the parking lot outside a Collingwood-Hawthorn AFL game.

Curator’s notes

In 1962, 14 years after the first car rolled off the assembly line at Fisherman’s Bend, the one millionth Holden was released. This advertisement was probably part of the 'Holden for you in ‘62’ campaign. The ad features a well-known footballer, John Fisher (see clip one), but other ads in this series include interviews with average suburban families (see General Motors Holden – Happy in a Holden, 1962). Fisher notes in passing that one of the reasons he drives a Holden is that his father did. Loyalty to the brand was strongly promoted in Holden advertising of this period.