Australian
Screen

an NFSA website


General Motors Holden – Range of Products (c.1958)

Synopsis

This two-minute television advertisement presents a range of products produced by General Motors Holden including motor vehicles and kitchen appliances. It also features parts and accessories manufactured by GMH for other subsidiaries.

Curator’s notes

This advertisement positions the GMH brand firmly within the Australian landscape by emphasising its role in the development of Australian industry.