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General Motors Holden – Postgraduate Research Fellowship Plan (c.1962)


This ad demonstrates how crucial scientific and technological research is to large multinational companies like GMH.

Curator’s notes

General Motors Holden describe their Postgraduate Research Fellowship Plan as benefiting Australia’s development as a nation through its recognition of the importance of science and technology. Of course the product of this research directly relates to the growth of GMH’s own capacity and output. This advertisement is one of several promoting GMH's other products and activities.