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General Motors Holden – Buy with Confidence (1968)


This black-and-white television advertisement for General Motors Holden features a family looking to buy a used car from their Holden dealer.

Curator’s notes

As soon as GMH released the FJ Holden in 1953, the market for used Holdens was born. As a consequence, GMH produced ads emphasing the Holden’s resale value (see General Motors Holden – Resale Value, c1958). Other advertisements, like this one, feature Holden owners upgrading as well as potential buyers of pre-owned Holdens (see clip one).