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Holden Car Cinema Advertisement: On a Tour of Australia’s Banana Plantations (c.1955)


This is a cinema advertisement for General Motors Holden in which a couple driving a Holden sedan take a tour of Queensland’s banana plantations.

Curator’s notes

This travelogue-style advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956. These films featured different couples in FJ and FE model Holden sedans on tour throughout various Australian regions including tropical Queensland, the Southern Alps and the Atherton Tablelands. They also featured sites of Australian industry such as banana plantations (featured in this ad) and the wool and sheep industry. Their purpose was largely to show that the Holden car was built for, and suited to, Australian conditions but it also provided GMH with an opportunity to situate itself firmly within the Australian landscape.