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General Motors Holden – A Great New Feeling (1969)


This is a black-and-white television advertisement for the 'new generation’ 1969 Holden Kingswood.

Curator’s notes

By 1968, Holden cars had been on the market for 20 years. Perhaps as recognition of generational change, or maybe just through clever marketing reflecting the culture of the times, the latest models were tagged as 'the new generation’ of Holden. This advertisement places the Kingswood sedan firmly in a youthful beach culture and recreational context, marking a shift away from the suburban family setting of the ads of the 1950s and early 1960s. Another ad in the campaign moved Holden into the heart of the city (see General Motors Holden – Make it Yours, 1968). The 'new generation’ thus encompassed both young people with a taste for the urban 'good life’ and those whose leisure activities involved getting their hands and feet a little dirty.